What You Need to Know and Do to Work with Telegram Ads 💬

To start testing Telegram Ads and launching your first campaign, basic knowledge about the platform will suffice. Here's what you need to understand:

✅ Follow Telegram's policy and moderation rules.
✅ Identify the audience's needs and preferences.
✅ Write concise texts without direct calls to action.
✅ Track key advertising campaign metrics to evaluate ad performance.
✅ Have basic English skills or use a translation feature, as the ad account is in English.

To manage ads on Telegram at a more advanced level, you'll need the following skills:

📈 Develop a content strategy based on the customer journey.
🔍 Work with third-party analytics to track traffic.
📊 Use surveys and quizzes to increase engagement within Telegram.
🤖 Create bots for sales and communication with clients.
🎯 Select advertising channels that match your target audience.
📚 Study successful cases and adapt them to your own goals.

What is Telegram Ads? 📢

Telegram Ads is the official tool for setting up ads within the Telegram messenger. Ads appear under the latest messages in Telegram channels, featuring short texts without images, making them less intrusive. This format blends more seamlessly with the channel's content compared to separate ad posts.

To enhance user engagement, Telegram adds features like avatars, pictures, or emojis to ads. These elements increase the click-through rate (CTR), encouraging users to interact with the ad. 👀✨

Who Uses Telegram in 2024? 🗓️

Telegram’s user base in 2024 largely consists of educated IT and marketing professionals. Many work full-time, while the self-employed make up 3% more than in 2021.

According to TGStat, Telegram is a promising platform for business and advertising. Almost half of business-related channels run ads once a week or once a month, and agencies do so even more frequently. ⏱️

Over the past four years, Telegram usage and screen time have risen. The average user now spends 40 minutes daily on the app, compared to just 22 minutes before. 📱⏳

User interests remain consistent, with a significant number focusing on news, political analysis, and influencer blogs. Interest in microblogs has surged, from 25% in 2019 to 45% now. 📰

Which Companies Benefit from Telegram Ads? 🏢

Advertising on Telegram works well for businesses aiming to:

💼 Boost applications, registrations, and sales.
🔥 Warm up leads to make purchases within Telegram.
🤖 Automate sales via Telegram bots.

Telegram Ads can drive traffic to websites, chatbots, or other channels. As of August 2023, a click-through rate (CTR) feature has been introduced, enabling better tracking of ad performance. 📊

Companies using Telegram Ads in 2024 include:

Businesses with websites: Add links directly to the website in the ad.
Companies active within Telegram: Use ads to attract subscribers to their channels.
Experts and educational projects: Leverage ads to grow their audience and drive sales.
Online stores: Integrate ads with their sales funnel to promote consultations and accept payments directly in the messenger.

Features of Telegram Ads 📝

Here are some key features to keep in mind before launching a campaign:

⚡ Ads can only be placed in channels with more than 1,000 subscribers.
⚡ The ad appears as the last message in the channel, making it highly visible.
⚡ You can use emojis to increase engagement.
⚡ Ads can lead to external sites, chatbots, or Telegram channels.
⚡ UTM tags help track campaign metrics like Click Rate and Cost Per Click.
⚡ Ads are manually moderated, and moderation may take up to 3 business days. 🕒

Restrictions for Telegram Ads ⚠️

Ads cannot exceed 160 characters.
No photos or videos allowed.
The ad cannot link to a private channel.
Verbs in the imperative mood, such as "subscribe," are not permitted. Moderators are strict, so phrases like "we talk about advertising tricks" are preferred.

How to Create an Ad in Telegram Ads 🛠️

Here's a step-by-step guide:

Register on the Telegram Ads platform.
Ensure your channel meets moderation criteria.
Login using your phone number and confirm it in private messages.
Set up your ad: name it, select a channel, write the ad text, and add emojis.
Target your audience by language, topic, geography, and interests.
Submit the ad for moderation and wait for approval.

How to Write an Ad in 160 Characters 📝

The 160-character limit can be challenging. Here are some tips:

Create a vivid description of your product to engage the imagination. 🖼️
Avoid direct calls to action like "buy" or "download." Instead, describe what happens when users click the button.
Identify your target audience by talking about them in the text. 👥

Following these tips will help you create clear, impactful ads that resonate with your audience. 🎯

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